In today’s digital age, where 97% of Americans utilize cell phones (surpassing the 93% with wifi access), incorporating texting into your recruitment strategy can yield remarkable advantages. By engaging candidates through texting, you tap into a powerful channel that transcends physical boundaries, boosting candidate interaction.
Prompt responsiveness via text can significantly set you apart from the competition. A staggering 75% of candidates are left without any response after applying, making your efforts to keep them informed truly stand out.
Effective Texting Strategies for Engaging Candidates:
Engaging with candidates through texting might seem unfamiliar if you’re new to the practice. Texting is inherently more informal than emails, but when executed properly, it can expedite your recruitment process, add a personal touch, and enhance candidate experience. Below is a comprehensive guide to texting best practices, ensuring enhanced engagement and time savings.
Concise, Courteous Communication:
Text messages inherently demand brevity. Lengthy texts can be cumbersome and overwhelming, so consider the screen size of devices. Despite the informality of texting, maintaining a professional and friendly tone is essential.
Leverage Texting Templates:
Utilizing predefined templates can significantly expedite your recruitment process. Create templates tailored to various application stages. Automate your responses by setting up workflow systems to instantly reach out to candidates upon application submission, before interviews, and during crucial moments. Templates ensure consistent messaging and can be used by your recruiting team, thus saving time and maintaining a uniform tone.
Respectful Timing of Texts:
While texting convenience knows no bounds, timing matters. Receiving texts during odd hours can be disruptive. Set predefined times for sending messages; ideally, opt for business hours. Research indicates that candidates prefer receiving texts between 8 AM and 12 PM. Additionally, consider surveying candidates to ascertain their preferred communication times, displaying your respect for their time and preferences.
Texting candidates might initially seem burdensome, but automation can be a game-changer. Automation is a lifesaver for communication tasks, including candidate texting. Once templates are established, automation takes over the repetitive tasks, freeing your energy for more strategic endeavors. If you’re curious about the distinction between AI and automation, explore our eBook for insightful tips on maximizing the benefits of automation.
Prioritize Security with an Encrypted Platform:
Gone are the days of work-specific phones. Texting often entails sharing personal phone numbers, necessitating heightened security in the digital landscape. Employ an encrypted platform to ensure the safety and confidentiality of sensitive information.
Elevate your recruitment game by embracing the dynamic world of texting. As the preferred communication channel of today’s candidates, texting offers you the chance to connect on a personal level, create efficient workflows, and set new standards for responsiveness.
By following these best practices, you’ll not only streamline your recruitment process but also leave a lasting impression on candidates, fostering a positive perception of your organization. Get ahead in the competitive hiring landscape – start texting applicants and witness the transformative impact it can have on your recruitment journey!